A stir smart cell phone jammer industry chain price to fight

Low-cost chip business into a stir smart cell phone jammer industry chain price to fight
Control the channel absolute right by the operators of the leading smart phone price action, is stirring the whole industry chain, in the upper reaches of the chip maker in the new round of demand a competition.
"Around the sweet, smart phones BoBo chip manufacturers of war was only just starting, as in the second quarter of this year, Amstar spreadtrum, the meaning of the forces of the new method such as Ericsson have come on stage, is the beginning of the smart cell phone jammer price declines will further acceleration, one thousand yuan is just a start." A mobile phone manufacturer told the first financial daily.
Earlier this year, QUALCOMM company executives side to China mobile phone manufacturers rendezvous Shenzhen, personally fortress manufacturers face to face with the demand of dialogue, 2 month, chip venders for foreign investment with Android 4.0 on Broadcom launch system, price under $299 smart phone launched a series of chips and solutions, and said will be in one thousand yuan the following smart phone market. Intel is in six years later return to mobile phone chips field, established a new mobile communications department, lenovo mobile phone launched K800. And in the low end of the chip on the market, and "father of the fortress mobile cell phone jammer" LianFa succor played its sizzling and morning star (MStar), spreadtrum and Rudi families and manufacturer.
"Hold" market to shuffle
Earlier, low cost mobile phone chips (mainly to supply fortress mobile phone manufacturer) market of Taiwan has been dominated LianFa families.
But in less than a year, spreadtrum chip market share never to 10% to 28%, a 95% increase in revenue, also in mobile phone chips by morning star field "won", expanding, landed Taiwan's stock market.
Spreadtrum CEO Lily swim think, the company can be accelerated because caught TD mobile phone outbreaks of opportunity.
"China mobile (the Po) GSM cell phone jammer users close to 600 million each year, a third of cell phone users need to change. So, TD replace GSM era." Lily swim said, in order to seizes the market, spreadtrum launched TD function and chip had dropped to 200 yuan, and TD smart phone chip has done 40 nm, the price is only 1/6 of the iPhone. He hopes to become as do the Shenzhen TD "very commander" and "mountain ZhaiZhu" were "the future of the way of existence".
In may this year, spreadtrum to Shenzhen, a large number of cell phone manufacturers to show its EDGE/WIFI version of the 1 GHz low cost SC6820 smart phone chips--originally are the main battlefield LianFa families, at that time, can accommodate 400 people, more than 600 people stood just the hall.
And the same for the synch, Taiwan, science and technology park IC design company morning star, is the world's largest LCD flat panel and TV chip (digital and analog) suppliers, there is no shortage of LianFa team, senior technical personnel. Industry insiders revealed that morning star touch control mobile chip, at present monthly performance has reached 1 million sets of scale shipments, cooperation is over 10 smart phone manufacturer home.
Supply senior analyst GuWenJun said, LianFa families in the awkward situation of continuous not because its technology is behind, "In a single chip integration technology, LianFa division, however, although the advantage mobile cell phone jammer chips in 10 times the size of the spreadtrum, but in more and more speed chip red spell, LianFa families but have not keep up with them."