The market will enter a new stage of development

Analysis international, recently released "China to wireless marketing market project report 2008" shows that domestic wireless marketing market scale will be 774 million yuan this year, compared with 757 million yuan last year rose by only 2.2%.
Analysts said, wireless marketing market scale is the main reason for the slow growth is the largest segment of the market that news advertising by the competent department of operators from and strict control, the main advertising agency business adjustment, market caused by a sharp decline in revenue. The company is expected to, this year news ads the size of the market for 420 million, fell 23.6% compared with last year. And news ads of the downturn by contrast, WAP advertising market scale is the ascension of sharply this year, growth is expected to reach 90%.
In the policy control under the action of wireless marketing has already entered the domestic cell phone jammer market business model exploration stage. According to the current situation, the advertisers demand has not yet been fully explore, effective demand shortage led to the market competition tend to be fierce, part of the participant and business model will be eliminated. To this, analysts say this phase will continue until the first half of 2010. 2011 years later, the market will enter a new stage of development.
With an expected, in 2010 China wireless marketing overall market scale will increase to 1.277 billion, of which the most rapidly growing market segment for WAP ads. At the appointed time, the whole market in advertising in WAP accounted for 56.7% and the growth of market power will WAP gradually from the manufacturer to traditional industry manufacturer’s expansion.
In addition, China Unicom capital spending last year reached 70.5 billion yuan RMB, reached an estimated $110 billion this year, for the development of 3 G business capital spending up to 38.7 billion yuan, accounting for 35% of overall capital expenditure.
He said, Unicom currently is key for 3 G business set good layout, fight for three years later to 3 G cell phone jammer business accounts for about 20% of China's mobile market, make Unicom on the 3 G market accounts for a third. So, business believe can bring the company profit contribution.
It is reported, China Unicom this year and will invest $23.7 billion for the development of GSM business, accounting for 21.5% of total spending. At the same time, China Unicom will be fixed network broadband business investment is 17.6 billion yuan, accounting for about 16% of total spending.